Aquatic Center Marketing

Part I. Brand Management Chapter 1. Develop a Brand Identity Chapter 2. Create Brand Visibility Part II. Market Development Chapter 3. Build Community Consensus Chapter 4. Design to Excite Guests Chapter 5. Appeal to Specific Populations Chapter 6. Price Smartly Part III. Guest Communications Chapter 7. Get the Most Out of Media Chapter 8. Maximize Electronic Communication Chapter 9. Turn Lifeguards and Staff Into Ambassadors Part IV. Marketing Without Millions Chapter 10. Use Special Events as Promotions Chapter 11. Enhance the Bottom Line With Corporate Sponsorships

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• Indústrias do desporto e lazer
• Vendas e marketing
• Desportos e recreações aquáticas